Creating experience: Viral video

Idea for viral video to seed the promotion of an online game dealing with genetic modification and corrupt companies.


Drained.

Pov with very shaky cam

Group of kids drinking

Laughing, having a good time,

Enter drain,

Lot’s of shaky cam of fooling around in drains

Get to an outlet pipe that looks out onto a beach and stop cause it’s barred

They see it’s raining out side

They try to retrace their steps

The water in drain starts to get deeper and faster

Some fall over, start to get a bit tense

Water up to their hips

Start to panic and discover a ladder leading up

Climb the ladder, push manhole cover up, clime out and find themselves standing on the median strip in the middle of six lanes of city peak hour traffic (somewhere like Broadway)

Start to laugh and joke about as walking down the median strip

Camera guy is at back of group filming them as they walk away

Notices something clinging to backpack of one of the group

Zooms in and we see a wicked looking obviously gen modified bug climbing up the pack towards the head of the person.