Designing worlds: Design exersize

We split into groups and took on a design challenge from the Creating Experiences team.

Our 'clients' wanted a couple of viral videos (which I can't post as we 'ripped off' some online content for our videos,) a few posters for a music festival, and a logo for Healthy Choice which is used in supermarkets.

This is the logo I came up with...

Our clients wanted this logo to be placed on 'Power Cards.' 'Scratches' which revealed an ID number.

We produced mock-ups of the logo placed onto potential products.


Logo roughs

Was trying to get a smile into the logo

Smile is less obviouse