Creating experience

We spent a morning with Catherine, who took us through an art exercise where we pick a movie, imagine it is 'yet to be released,' and construct some art which will be used to market the movie.



I chose Delicatessen.
http://www.imdb.com/title/tt0101700/

I decided that I would create a factious preserved meat brand. This would be marketed in malls and supermarkets.


Just to 'mix it up' a bit, I also created a utensil brand.